Canadian Fire Alarm Association
eJournal Advertising Media Kit
About the CFAA eJournal
Published eight times per year by the Canadian Fire Alarm Association (CFAA), the CFAA eJournal is a national, interactive digital publication dedicated to advancing education, professionalism, and code awareness across Canada’s fire alarm and life safety industry.
Why Advertise with the CFAA?
Fire and life safety purchasing decisions are driven by trust, compliance, and professional credibility. Advertising in the CFAA eJournal positions your organization directly in front of the professionals who influence and make fire and life safety decisions—before inspections, audits, and procurement cycles begin. CFAA advertising delivers long-term visibility in a regulated market and aligns your brand with industry standards and leadership.
Who Should Advertise in the CFAA eJournal?
Advertising Category | Why CFAA is the Right Platform |
|---|---|
Fire Alarm & Integrated Life Safety Contractors | Reach decision-makers and reinforce compliance credibility; advertise job opportunities. |
Manufacturers & System Providers | Outreach to fire alarm specifications and designers, installer preferences, and educate and engage ITM personnel. |
Engineering & Life Safety Consultants | Advertise your technical excellence in a codes and standards driven industry. |
Training & Education Providers | Connect with potential students and professionals advancing their careers. |
Software & Technology Vendors | Introduce innovation and new digital inspection reporting platforms in a trusted professional context. |
Building Owners & Property Management Companies | Demonstrate leadership in fire and life safety compliance and the protection of life and property. |
Recruitment & Workforce Organizations | Engage the current fire and life safety workforce with employment opportunities. |
Insurance Providers | Connect with building owners, service companies and technicians who have insurance needs. |
New Digital Publication Platform
RESPONSIVE. INTERACTIVE. MOBILE.
Advertiser Positioning
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National & Enterprise: Maintain market leadership and peer parity.
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Regional & Growth: Compete with national brands and elevate visibility.
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Entry / Local Firms: Build credibility beyond referrals and grow market presence.
Distribution Schedule
The CFAA eJournal will be published 8 times in a calendar year. New issues of the eJournal will be released in the months of January, March, April, June, July, September, October and December.
*NEW Themed editions for industry that will focus on the following CFAA stakeholder groups:
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Issue 2: Focus for Building Owners and/or Property Managers
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Issue 4: AHJs - Building and Fire Officials, and Fire Services
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Issue 6: Insurance Companies
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Issue 8: Engineers, Architects, and Designers
Don’t miss an opportunity to advertise in these special themed editions of the CFAA Journal to help maximize your marketing and communications outreach.
Advertising Options
In-Article Full Column Ad
Stand Alone Full Column Ad
Cover Full Column Ad
Advertorial Ad
Half Column Ad
Static Half Column Ad
Full Column Ad Guidelines
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Dimensions: 980px wide by 1500px high
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File Type: JPG or PNG
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Resolution: 72dpi
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Hyperlink: available
Half Column Ad Guidelines
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Dimensions: 640px wide by 500px high
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File Type: JPG or PNG
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Resolution: 72dpi
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Hyperlink: available*
*The Static Half Column Ad does not link out to a website. No hyperlink is required.
Advertorial Guidelines
The Advertorial Ad is a fully customized design. All elements can be customized and supplied as required. Images and video may be supplied for the advertorial. A consultation will be conducted to determine the graphic components and how the advertiser would like to create their ad.
Notes:
The size of the background image will be adjusted depending on the display size. This adjustment follows a certain algorithm, reducing the image size or scrolling the image. It is not recommended to choose images where the details have to be recognized.
Advertisement Submission Deadlines
Please download the Advertisement Submission Date Calendar for more information. Click Here to download.
Advertising Options & Pricing
Single Language (English or French) | 1 Issue | 2 Issues | 4 Issues | 6 Issues | 8 Issues |
|---|---|---|---|---|---|
Static Half Column | $400 | $760 | $1312 | $1920 | $2400 |
Half Column | $576 | $1094 | $1889 | $2765 | $3456 |
Stand Alone Full Column | $925 | $1758 | $3034 | $4440 | $4588 |
*Rate for customer option to advertise with the above ad size in both English & French versions is 2x the single language rate.
Billingual (English and/or French) | 1 Issue | 2 Issues | 4 Issues | 6 Issues | 8 Issues |
|---|---|---|---|---|---|
Cover Full Column - 2 available each issue | $2450 | $4655 | $7350 | $9800 | $11760 |
In-Article Full Column - 2 available each issue | $2200 | $4136 | $6600 | $8800 | $10560 |
Additional advertising and brand recognition for Cover and In-Article Full Column Placement:
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Sponsorship recognition at Chapter Symposiums
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Chapter Symposiums printing collateral
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Email Campaigns (digital banner with smaller logos)
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Podcast Sponsor Callout
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Bonus Advertorial sections for Cover & In-article ads
To advertise with the CFAA eJournal, please follow the link below to complete an advertisement request. We will be in touch to collaborate with your advertising needs upon receipt of your request.
If you have additional questions or inquiries, please contact Ann Law, annlaw.cfaa@bocentro.com
Phone: 905-470-1122